Supplier Feature Focus: A Branded Experience For Your Clients

How to personalise uniform ordering for your customers.

Why Should I Bother?

As a uniform supplier, one of your main goals is to win and retain high-value clients. These businesses are likely to have a large number of employees who place multiple orders with you on a daily or weekly basis. They may also have some complex requirements when it comes to keeping their staff looking ‘smart’. You can exceed high expectations by providing then with their own very own portal. One that not only covers their needs, but also reflects their corporate look and feel.

When something is built specifically for you, you feel a certain ownership and loyalty towards it. The personal touches on a uniform portal will make your clients, and their employees, feel that their system is an internal one. Providing a tailored solution through Smart Red is not only good practise, it helps to cement long term business relationships. 

What Can You Do?

Look the part

The quickest way to personalise the look and feel of the portal is by adding your clients’ logo, colours and other key branding materials onto the platform itself. It couldn’t be easier to do this on Smart Red using the built-in presentation features at customer set up level. 

Homepage content

Keep your customers informed and engaged every time they log in by providing unique content for each client on pages within the platform. This can be a simple welcome page, or contain key information like your delivery schedule – you have full control of this on a customer-by-customer basis. 

Optionally, if a single cover-all message does not suffice for a specific customer, you can even provide unique landing page content at job role/location level. 

Photography

If you offer logo embroidery/print and other customisations, you’ll want to provide this to customers when they order. With Smart Red, you can swiftly replace standard stock photographs of e.g. a polo shirt, with a client-specific photo with their logo emblazoned on their polo shirt. This is a quick and easy way to provide them with an engaging, personalised experience.

Customer set up

Finally, each customer set up must be tailored to your agreements with them. Every client is different, and your uniform management system must have the flexibility to handle this. With Smart Red, the core functionality allows you to set delivery information, pricing, restrict wardrobes and catalogues where required, and to implement allowances - all at the touch of a button. 

How Can You Get Started?

You’ll be happy to learn that even getting started with Smart Red is easy! Our Sales Team will talk to you about your requirements, provide you a demo, and talk you through some pricing options. It couldn’t be easier! Contact us now and let’s get started.